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11 effective social media strategies for marketers
Know the platformThe first and most important thing is to know and understand the theme of the social media platform you are using. Don't rush. Try to understand why people come here and what they want. Which is the best part people visit and why the leave. All these understanding will help you in understanding the psychology of the users of that platform.
Offer assistance
Want to create new relationships? What to make new friends? Want to win new customers? Then be ready to assist. Understand the paint point and help them in removing their pain point.
Be politeYou should be polite. Polite to yourself, the person whom you contacting, the media you using and all other fellow members.
Smile :)
Star a day with smile and positive statements in the conversions. Use sense of humor effectively in the communication. Make sure that your sense of humor don't affect anyone.
Meet the influencers
This is one of the best thing to do while you are using the social media. There are many influencers and your relationship with them can help you in winning new customers too.
Meet the newcomersAs we all know, our first relationship in a new environment starts with the first person who says "Hello" to us. That works in social media too. Greet the new members. Offer them useful information about the medium etc and how that will be helpful to him/her. You can win his/her trust.
Follow up
Most important thing. Never miss to follow up. If someone find time to comment on your post, reply it or at least say thanks. Follow up can you in winning long term customers.Don’t sell and don’t spam
Even though we are here to sell something, don't do it straight away. Social media is a method of relationship marketing or relationship selling. Try to win them and they will be their customer.
Bring a gift
Bring doesn't means a physical or costly gift. What ever it is that should be free and a surprise for them. If some one is searching for some good tool then refer send them a good free version of software or send greeting cards online.
Find new events
Constantly look for the new things which are happening on the platform. New events help you in reaching to new people with new interest.Introduce a new person
Introduce your friends to the new person. This will make a channel. If you introduce your friend to him, you will get a chance that you will get a new referral through him/her. Expand your network.
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Buy.at Affiliate Network acquired by Digital Window
A leading online affiliate marketing network, Buy.at, a group company of AOL, acquired by Digital Window at $124mn.
Digital Windows owns Affiliate Window, UK's one of the leading performance based affiliate network.
Recently majority of stocks of Digital Window was acquired by a German company which also owns Zanox affiliate network.
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Cheap linux web hosting
Let me frankly say that I am an affiliate of HostSo but I am not writing about it because I am an affiliate of HostSo but I though that I should have to share which can help others. I have tried many different web hosting companies and let me say that there is no match of HostSo. There are many things which lead me to write a review of HostSo.
> Price: The hosting plan starts at as low as Rs.29 / Month which is lower than a $1. And the best thing about this plan is that you will get 200 GB web space as well as unlimited data transfer.
> They support MySQL which is one of the most database used for online applications.
> Support: Even though the entire process is smooth, they also provide 24x7 unmatched quality services. Do you have question? Just go and ask and they will support in all possible ways to short out your query.
> Wide range of payment methods: They accept all major payment methods including PayPal, Money Bookers, Credit Card, Western Union, Discover, eCheck etc.
> Instant activation. You need not to wait to get your hosting account after you register. You will get everything immediately.
I am referring you to HostSo. I wish that you will visit them and order by following my affiliate link. Visit HostSo.
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Paypal, India and Affiliate Marketing
PayPal is one of the most popular online payment system as well as favorite of thousands of webmasters working as affiliates. As per the latest updates from PayPal, it would not be possible to send payment to Indian individual or no Indian individual can send or receive payment.
This will affect a lot of affiliate programs as India has a large pool of quality and well performing affiliates who were preferring to receive payment by PayPal as it is one of the best and convenient way to convert foreign currency payment to Indian rupees.
According to PayPal spokesperson Anuj Nayar, effective from Saturday PayPal had taken this decision and they have informed all merchants. There was no specific reason was given.
According to industry experts, the possible reason can be the new government regulation in which it is mandatory to give the details about the international payments.
Due to this decision thousands of affiliates will be affected.
People will search for alternative methods for money transfer and they will be diverted to services like Moneybookers.
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Yes, we can make money online in India too
There are many people who think that it is hard to make money online by promoting Indian merchant but I would like to share my personal experience with all the internet entrepreneurs who want to make money on net.
I am working with DGM India, a pioneer affiliate network of India and was able to make lakhs of rupees by promoting others' stuff.Look at the figures to know about few things about my earning. I had not shown all earning due to privacy reasons.
You can join DGM and surely can make a lot of money.
Visit DGM India Affiliate Network.
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An Interview with Parul Mehta - Global Affiliate Manager of vCommission Affiliate Network
Recently I got an opportunity to meet the global account manager of vCommission affiliate network Parul Mehta and I decided to take her interview as she can give a lot of information about the past, current and future of Affiliate Marketing Industry in India.
I had taken an email interview of Parul and knew many things about affiliate marketing industry in India. Here is the questions and the answers given by her.
1) Hi Parul, can you please tell our readers a bit more about vCommission and how it can be helpful to Indian Online Advertisers?
vCommission is India's first International CPA Network. Though we're based in India, but we are certainly not India centric. We explore the possibilities of business all across the globe.
vCommission was started with a vision to give its publishers all the freedom. vCommission's founders (including myself) are all former super affiliates who have worked on Indian and International campaigns with various networks, so being affiliates ourselves, we deeply understand the needs of an affiliate and work hard to give them best services possible.
It won't be wrong if I say that vCommission is a Publisher's network rather than Advertiser's!
During our careers as affiliates, we all have faced problems because networks limited campaigns and niches. It is a well known fact that affiliates need to work with various affiliate networks so that they are never short of offers. THAT is our concept. A vCommission Publisher is never short of choice. He has over 800 offers to choose from, spread over all niches.
2) Can you tell me something about the current status of affiliate marketing in India and what is the role of an affiliate network?
Affiliate marketing in India is still unexplored and this makes it even more exciting because the scope of growth is immense. Indian audience is becoming aware of this concept now, but there is still a long way to go! To add on it, I would proudly say that many international networks rely on their Super Affiliates from India to get business rolling! So it is an interesting mixture of both.
An affiliate network brings many offers and opportunities under one platform, this reduces an affiliate's precious time and effort to a great extent. It won’t be wrong to say that Affiliate Networks bring variety and choice of offers.
vCommission is different from all the other networks in India so far because we also bring in International offers for all our publishers, along with campaigns targeting Indian traffic.
Secondly, we have better paying offers as well, for example we have simple email submits that pay upto $3/lead!
3) How can affiliate marketing be a better revenue model as compared to other avenues of marketing and sales like pay per click and search engine optimization?
Much has been said about this before and now. CPA model is pay per action model, that is, advertiser decides to pay per lead (which can be a simple email/phone/zip submit or registration) which is definitely more optimized than Pay Per Click! Most international brands are now opting to run CPL campaigns because it gives them targeted leads which can be converted for company's benefit. Affiliates also find it easy to promote! So when both advertisers and affiliates are comfortable, it makes a great concept!
I would like to quote an interesting figure here in context, a couple of days ago while just experimenting with Adwords PPC, I came across some very expensive keywords that cost upto $100/click. That would almost be like robbing the advertiser off! CPA would definitely be a refuge for such advertisers :)
4) There are many affiliate networks in India, what is special about vCommission?
vCommission is different from all the other networks in India so far, we bring in International and better paying offers for all publishers.
We pay NET30.
We have over 800 active offers, spread over all niches, to give our affiliates the freedom to choose.
So I would sum it up in points in comparison to other networks in India:
1. Indian offers to cash your Indian traffic
2. International offers to cash your International traffic
3. Competitive payouts in the industry.
4. NET30 payment cycle
5. Variety of payment options (Cheque, PayPal and Bank transfer)
6. Varity of niche and offers to choose from.
5) How the new FTC guideline will affect affiliate marketing?
Positive and Negative both, personally I think testimonials should include a mixture of average and above average results. But it will be difficult to include a full disclosure in one 140 character status update. It would certainly be nice to know when people are doing paid reviews, but what’s wrong with that if they have purchased the product themselves and have achieved great results
I am not in a position to give you any legal advice regarding the FTC guidelines but strongly recommend you implement a disclosure policy on all your affected websites, blogs, etc.
I also recommend you take time to watch the following video by Jim Edwards of an interview he conducted with a senior FTC representative.
http://jimedwards.s3.amazonaws.com/ftc-advertising-interview/index.htm
6) What types of benefits should affiliates look for when joining an affiliate network?
Choice of offers and their payouts is the major concern, added to that would be payout terms, reliability and support.
7) Which are the major challenges to affiliate marketing in India?
There are many! I find lack of awareness most saddening of all. Indians are very very intelligent, thanks to our education system, but most of the time we don't get the exposure. People still see "affiliate marketing" as MLM or fraud! Many international companies or networks see 'India' as fraud leads etc. But this is changing now, we see advertisers now looking for Indian traffic.
8) Indian affiliates gives preference to pay per Click and Pay per Lead affiliate programs as compared to Pay per Sale affiliate program. Is this true?
Not just Indians, affiliates all across the globe! A lot depends on the offer too. Click/Lead campaigns are easier to convert for the affiliate, and now-a-days, it is considered that it is advertiser's job to convert the lead. We ourselves have 800 active offers right now, out of which 700 are CPL and 100 per sale.
9) How vCommission attracts affiliate to join their affiliate network?
We, the team of affiliate and advertiser managers at vCommission, have worked as affiliates formerly, so we know how to generate traffic :)
On a serious note, we do a lot of online advertising and to add to that we have a strong referral program paying a flat $10 per referred publisher.
10) Where you see affiliate marketing in India after FIVE years?
Hmmm, a lot more advanced than what it is now. What I would love to see is recognition. Usually when you go upto someone and say that I'm into Internet Marketing/Affiliate Marketing, all you see is a weird expression coupled with a "What's that?" until you explain!! And some affiliate summits in India :)
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Affiliate Marketing in 2010 and role of a quality affiliate tracking platform
Affiliate Marketing, a pay for performance advertising medium for online advertisers is growing. Due to increasing cost of acquiring top position in search engines, recession and tight advertising budget lead many online retailers to move towards accepting affiliate marketing as a preferred method of advertising online.
In year 2010, there are lots off opportunities for the affiliate marketers but there are few threats too. Tighten online advertising rules by Federal Trade Commission (FTC), new features in web browsers like in private browsing and changes in search engine algorithm poised few threats.
All these lead affiliates to become choosy while joining an affiliate program. Now a days many affiliate program rely only on Cookies to track the click, leads and sales referred by affiliates but as the new technology and increased awareness among the web users is becoming a threat to cookie life time and affiliates are loosing thousands of dollars as commission.
Then affiliates love to join the affiliate programs that use new age technologies. As being an affiliate as well as affiliate manager for more than two years, I got a chance to encounter with many different affiliate tracking systems and I recommend ClickInc.com. ClickInc come up with a new technology feature after an extensive research which is called TruLink.
What is TruLink?
In traditional affiliate marketing system, affiliate has to place affiliate IDs at the end of their landing page URL. Example like, merchants website is www.merchant.com and affiliate's Id is 123 then the landing page URL may look something like this:
http://www.merchant.com?a_aid=123
TruLink offers some additional features which are not depended entirely on URL. The affiliate has not to use or remember those affiliate IDs. ClickInc.com's TruLink gives a facility so that affiliates can use direct link to the merchant. So affiliate have to link directly to the merchant's landing page without using the affiliate ID. The link will like as:
http://www.merchant.com
The clicks, leads and sales will be tracked on the base of the referred URL and the dependency on cookies can be reduced.
For more details, visit ClickInc.com
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