Affiliate Marketing Manager India

Are you looking for affiliate marketing training for your staff or your self? I can help you.

I offer a complete affiliate marketing course for the beginners and intermediates who want to make career in the field of  affiliate marketing.

After completing my 4 week course in affiliate marketing, you will get the knowledge of starting your own online business.

The structure of the affiliate marketing course offered by me:

Week 1:

Search Engine Optimization & Link Building

Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as off-site optimization methodologies so that the site comes up higher in the natural (organic) search results of major search engines.

This lesson on search engine optimization and link building will show you exactly how to implement both on-site and off-site optimization methodologies so that you can start achieving free hits from the natural search results of the major search engines. Best of all everything can be done at no cost to the marketer.

Please find the lesson outline below:

Keyword Development

Free tools that will assist you in picking the right keywords and will estimate traffic for you.
Tools that allow you to "spy" on your competitors and get the list of keywords your competitors are using.
Keyword tracking so you can determine which keywords convert the most.

    * On-Site Optimization - Proper Application
          o Title tags
          o Meta keywords and meta description tags
          o Robots tags
          o Title attributes
          o Alt tags
          o Keyword to content ratio
          o Sub-directories
          o URL path
          o Mod rewrites
          o Navigation architecture
          o Anchor text
          o Traditional sitemaps
          o Sitemap.xml
          o Getting visitors to stay longer on your site
    * Off-Site Optimization - Link Building
          o Article writing
          o Relevant one-way link directories
          o RSS feeds
          o Blogs
          o Vlogs
          o Linkbaiting

Affiliate Marketing

Affiliate marketing has grown exponentially over the years. Imagine having an army of affiliates selling your good and services 24 hours a day, 7 days a week! What's more, they are working for you and want to be paid only when they get you an actual sale. Who can ask for more.

This lesson will cover affiliate marketing from the perspective of both the advertiser and publisher.

Advertisers will learn everything from affiliate program implementation to affiliate recruitment and promotion. This lesson includes extensive information on landing super affiliates.

Please find the lesson outline below:

    * Creating Affiliate Programs
          o How to get started
                + Your own in-house program
                + Affiliate software
                + Established affiliate networks
          o What type of programs seem to get the most sales
                + Banner, coupon, and data feed affiliates
                + Banner sizes, coupon deals, data feed methodologies
    * Tracking & Commissions
          o Advanced methods of tracking & tracking duration
          o Commission structures that attract better affiliates
    * Affiliate Recruitment
          o Where to recruit affiliates
          o How to recruit super affiliates
          o Affiliate Motivation

Week 2:

Shopping Search Engine Marketing

Shopping search engines are a great tool for most consumer products. Sites like Amazon, Ebay, BizRate, Shopzilla, Dealtime, Mysimon, Nextag and Pricegrabber are leading the pack and providing consumers reviewed products at the same time making available to marketers an unbelievable opportunity to bring their goods to the marketplace at affordable prices.

This lesson will match several products to shopping search engines. Some products work great on Shopzilla, but not so great on Yelp. This lesson will show you what works and what does not work when it comes to shopping search engine marketing, as not every product is a good match for every shopping search engine.

Please find the lesson outline below:

    * Ebay Stores
          o Setting up an ebay store
          o Marketing your ebay store on ebay
          o Optimizing your ebay store for search engines
          o Customer service and feedbacks
          o Hot products that you can sell
          o Datafeeds
          o Newsletter marketing
    * Amazon Pro Merchant Store
          o Setting up a store
          o Datafeeds
          o Promoting your store
          o Optimizing your Amazon store for search engines
    * Yahoo Stores
          o Setting up a Yahoo store
                + Self - design or outsourcing custom store development
          o Promoting your Yahoo store
          o Datadeeds
          o Optimizing your Yahoo store for search engines.
    * Bizrate, Dealtime, Other Shopping Search Engines
          o How to optimize your datafeed
          o Datafeed optimization software
          o How to lower click rate and increase ROI

Blog & Forum Marketing

Blog marketing and forum marketing are excellent tools to drive loads of traffic to your site and create buzz that can last for years. This lesson will show you how to identify the right forums and how to promote your site on them without violating any forum rules. In addition, this lesson will show you how to recruit others who will do all the posting and blogging for you.

Please find the lesson outline below:

    * Creating & Promoting Your Blogs
          o Choosing the right blogging platforms
          o Topics for your blog
                + Writing content in - house
                + Outsourcing content needs of your blog
          o Linking methodologies for SEO
          o Promoting your blog
    * Identifying Relevant Forums
          o Creating profiles & Signatures
          o Outsourcing your posting needs
                + Finding the right topic posters
                + Writing topics for best results
          o Driving Traffic to Your Sites or Online Stores

Social Networking Marketing

If you ask every other person you meet if they have a MySpace or Facebook account, you will get a very clear picture of the sheer volume of people that are actually on those 2 gigantic sites. However, the real trick is marketing your products & services on social networking sites and creating tons of buzz and goodwill for your site.

This lesson will show you step-by-step on exactly how to promote your products & services and get tons of traffic using social network marketing.

Please find the lesson outline below:

    * Social Networking Sites
          o Identifying the top 10 sites
          o Profile creation tips that sell
    * Business Networking Sites
          o Identifying the top 5 business networking sites
          o Profile creation tips that sell
    * Obtaining Links From Social Networking Sites
          o Off-site optimization methodologies
          o Triangle linking strategies for best search engine rankings
    * Promoting Your Product or Service
    * Content Development
          o In house solutions on where to get topics
          o Outsourcing content
          o RSS Feeds
    * Video Promotion
          o Making viral videos
          o Sharing & Bookmarking videos for higher ROI

Week 3:

Pay-Per-Click Marketing

This lesson will show you how to take advantage of the key players when it comes to PPC marketing It will show you how to select key phrases and how to optimize sites so you are stretching your ROI as far as it can be stretched. This lesson will discuss A/B and multivariate ad and site testing and what tools work best for behavioral targeting.

Please find the lesson outline below:

    * The Major Players - Google Adwords, Yahoo Search Marketing, Micrsoft Adcenter
          o Introduction
          o Best practices for each channel
    * Keyword Selection
          o Highly trafficked vs. long tail keywords
          o Cost per click analysis to ensure highest ROI
          o Negative keywords
    * Ad & Creative Development
          o Ads that pull
          o Banners that pull
          o Text links that pull
    * Ad Copy Testing
          o Statistics and conversion tracking
          o A/B & multivariate ad testing
    * Landing Page Optimization
          o Landing page "must have" features that make a site sell
          o A/B lading & multivariate testing
    * Ad Display "Time" Optimization
    * Search Engine Partners
    * Content partners
          o Partner tracking
          o Removing partners
          o Lookout for click fraud
    * Budgets
          o Ad budgeting
          o Overall budgeting for higher ROI
    * Conversion Tracking Tools & Statistics

Permission Based Email Marketing

Email marketing works. In some instances if the list is a carefully targeted list and the product is well priced, email marketers have achieved as high as 11% conversion rates. However, there are lots of pitfalls when it comes to E-mail marketing as you do not want to get into the world of spam. This lesson will show you where to find targeted email lists, how to send and track your email marketing campaign, and how to drive up your conversion rate.

Please find the lesson outline below:

    * Compiling Your Email List
          o In house email list creation
          o Purchasing targeted email lists
    * Emailing Sending
          o Open rates
          o Getting more conversions
          o Email tracking
          o "Remove me" list management
          o Email management software
          o In house or outsource
    * Landing Page Optimization
          o Tracking statistics
          o Best practices
          o Common mistakes
    * Following Strict Anti-Spam Laws
    * Permission based 1-to-1 marketing
          o Personalizing email
          o Response management
    * Repeat Orders
          o Soliciting repeat orders without being "pushy"
          o Incentives

Review Sites

Whether you are needing traffic from Citysearch, Yelp, Epinions, ResellerRatings or others, this lesson will show you how to promote your products and services on highly trafficked review sites. This a wonderful way of delivering loads of targeted buyers to your offerings.

In my online marketing course I discuss every major component of internet marketing. The traffic you can get and the amount of business you could possibly do is phenomenal! Here are some of the topics of my marketing course:

    * Getting traffic from natural (organic) search results of major search engines like Google, Yahoo, and MSN using highly effective search engine optimization techniques, including most importantly link building.
    * Effectively using sponsored links (PPC) on Google, Yahoo and others to maximize return on investment.
    * Online press release marketing
    * Social networking sites marketing
    * Affiliate Marketing & Recruiting
    * Shopping search engine marketing
    * Email marketing
    * Blog marketing
    * Landing page optimization
    * How to convert visitors into buyers
    * How to measure website activity
    * Creating websites that sell

Please find the lesson outline below:

    * Identifying The Top Review Sites
    * Submitting Your Review
          o Providing full disclosure
          o Promoting your own review to get other reviews
    * How To Get Positive Reviews (Never Cheat)
          o How to promote positive reviews for buzz
          o How to handle negative reviews (it happens to every business)
    * How To Use Review Sites to Promote Your Site


Week 4:

News Media Marketing

Writing a good press release can get you all kinds of media coverage and links if it is written right and if you are using the right PR distribution services. This lesson will show you how to write optimized press releases and how to distribute them, not just using PR distribution services, but actually reaching out to editors and reviewers that can give you a huge boost of PR and loads of traffic.

Please find the lesson outline below:

    * Identifying Press Release Distribution Channels
          o Categorizing free Vs. paid channels
          o Tracking press releases
    * Writing Effective Press Releases
          o Press release formatting
          o Press release optimization
    * Newspapers
          o Targeting the right newspapers and right newspaper editors
          o Obtaining newspaper contact lists
    * Magazines
          o Targeting the right magazines
          o Obtaining magazine contact lists
          o Proper contact etiquette for best results
    * Getting Your Press Release On The "News" Section of Search Engines
          o Get listed on Google News
          o Getting listed on other major search engine news sections
    * Becoming A Guru
          o Learn what it takes to be contacted by news reporters for your opinion in your field
          o Learn what forums news media editors use to search for gurus and stories.


Websites That Sell

This lesson will explain in detail how to design and test websites so that you can achieve the highest conversion rate possible. Many people are under the false impression that having a website means people will automatically buy from them. In essence they prescribe to the false school of thought that assumes if you build it they will come. That is simply not the case. Building or re-building a website takes proper planning and testing and this lesson will show you exactly what you need to do to make your site successful.

Please find the lesson outline below:

    * Identifying Web Hosting Solutions
          o Shared hosting
          o Dedicated hosting
          o Shopping cart solutions
    * Merchant processing
          o Your own merchant processing
          o Using third party merchant processors
    * Creating Your Website
          o Template solutions
          o Custom web design
          o Designing for highest conversions
    * Converting Visitors to Buyers
          o Landing Page Optimization
          o Order Form/ Shopping Cart Optimization
    * Pitfalls of Web Design
    * Website Tracking
          o Several free third party tracking solutions
          o Re-designing based on statistics

Yogendra Oza
Affiliate Marketing India