Affiliate Marketing Manager India

Recently I got an email from DGM-India, informing me about the change in the payment terms. It was said that the network is not able to get the payment from the agencies of the advertisers on time and due to that the payment to affiliates will be delayed. That delay can go up to 90 days or even more.

Now it creates many questions about the way the Indian affiliate marketing industry is working. I had worked with few western advertising networks and affiliate programs where the merchant have to deposit some amount and that was used to make payment to affiliates.

But here the situation is different. It looks like that affiliate network needs advertisers and then they are able to convince the affiliate networks to work on their own terms. In long run, this is not a good sign.

Affiliates work hard to bring sales to the advertisers. They spend on Email marketing, SEO and even PPC. In all these cases, affiliates have to pay in advance but the advertisers for whom they are working pays them after 90 days and according to me it is not fair.

The affiliate networks should not accept all the terms and conditions of the advertisers or agencies as they have to make sure that they have to keep their affiliates happy. Happy affiliates can deliver better results.

There should be some win-win situation where they payment term should not increase more than 45 days.