Affiliate Marketing Manager India

As we all know, affiliate marketing is not accepted as preferred medium of online advertising and customer acquisition among Indian advertisers at its potential. I want to know that what is happening in the Indian affiliate marketing industry and if I want to get the right picture than none other than Mr.Anurag Gupta, Director of DGM-India, one of the largest affiliate networks in India, can help me in getting the answer of this question.

I contacted him through Email and he politely spent some time to give the answers of questions asked. He had presented the current status of affiliate marketing industry in India, challenges and opportunities. I had published the interview with him in my Blog.

Yogendra Oza: What is the current position of Affiliate Marketing as a preferred method of advertising among Indian advertisers?
Anurag Gupta:I would say that Affiliate Marketing as a channel of customer acquisition is still pretty nascent in the Indian Market despite DGM being a major proponent of the same in the Indian Market for past 2 ½ years! However what is heartening is that we have recently begun seeing a huge amount of acceptance from the Indian Advertisers.

Yogendra Oza: What are the challenges to Affiliate Marketing in India?
Anurag Gupta: The challenges are manifold. Few top ones would be:

Yogendra Oza: What is the future of Affiliate Marketing in India?
Anurag Gupta: Future looks to be very bright as Affiliate is the only channel that delivers pure performance / ROI to an Advertiser. Hence over a period of time I am certain that every Advertiser who is on digital medium will be using Affiliate Marketing.

Yogendra Oza: Why very few retailers have their own inhouse Affiliate Programs?
Anurag Gupta: Like I said earlier, eCommerce in India is woefully small as of now. Hence we do not see too much action in this segment as of now. However, in line with the global trends, we feel that ecommerce / retailing will be one of the most significant revenue earners for Affiliates in times to come.
As far as in-house programmes are concerned, world over Affiliates mainly tend to trust third party programmes like DGM. Hence we strongly recommend our Advertisers to use third party programmes rather than setting up their own programme which can prove to be more uneconomical & less efficient over a period of time.

Yogendra Oza: What can be the reason that an advertiser stops using affiliate marketing?
Anurag Gupta: There are 2 categories of Advertisers. One category is where the Advertisers have a campaign to run with a limited budget over a limited period. In such case an Advertiser uses our network for a defined limited period to meet his specific objectives. We call these Advertisers Campaign Advertisers.
The other category is where an advertiser is looking for performance over a sustained period. Such Advertisers generally do not stop their Affiliate Marketing programme. One rare situation where we have seen such Advertisers pausing our programme is where they are unable to track sales at their end and de-duplicate them. In such instance these Advertisers will want to continue the programme only after they are able to sort these issues.

Yogendra Oza: What is your strategy to recruit new affiliates?
Anurag Gupta: We have a 2 pronged strategy- Push & Pull. We advertise on Search Engines like Google and we have a publisher acquisition team that has the mandate for acquiring new publishers

Yogendra Oza: What are your expectations from a serious affiliate marketer?
Anurag Gupta: A serious Affiliate Marketer must look at Affiliate Marketing as a long term channel and not look at a short term campaign strategy, Only then will he be able to invest money and resources to grow this channel that can ultimately become a significant source of customer acquisition.

Visit DGM-India, the top affiliate network of India.

Affiliate Manager India | Affiliate Marketing India