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  • FTC Guidelines and Affiliate Marketing - New Challenges in 2010

    Federation of Trade and Commerce declared new guidelines for web masters promoting products of others and making commission for each sale referred effective from 1st December 2009. The new guidelines have imposed strict restriction on the way the testimonials and endorsement are being done.

    According to the new guidelines, if a webmaster or blogger is promoting some products or services and making money from it, they have to disclose the all details including the commission received and the way it will be received as well as from whom the commission is received. It will increase extra headache to the webmaster and blogger.

    According to FTC, it will increase the transparency of the way business is being promoted as well as customers can save their selves from being misguided.

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